“Intel’s Strategy 2023: Leveraging Digital Transformation and Local Manufacturing for Growth in India”

Intel, a pioneering chip manufacturer in the global consumer and enterprise markets, is taking notable steps in propelling digital transformation and endorsing the “Make in India” campaign to bolster progress in the country. During an interview, Santosh Vishwanathan, the Managing Director of Intel India, stressed the significance of this initiative in driving technology expenditure within the nation and its profound effects on both individuals and businesses.

India, being a swiftly expanding technology market, has experienced a noteworthy surge in both the usage and expenditure on technology. Digital infrastructure is currently a topic of great discussion, with many experts expressing optimism for its potential in driving long-term growth. Exceptional chance to broaden its footprint in India, thanks to the significant surge in technology spending. In addition, the “Make in India” campaign and the establishment of an adaptable and groundbreaking supply chain are fostering substantial advancements within the nation.

With its launch in 2014, the initiative known as “Make in India” aims to metamorphose India into a prominent global manufacturing hub. The objective is to incentivize both multinational companies and domestic firms to produce their goods within India. Intel’s dedication to this initiative exemplifies a larger pattern within the technology sector, wherein numerous companies strive to tap into the immense potential of India’s quickly expanding consumer and enterprise markets.

Intel envisions a prosperous future for India

Santosh Vishwanathan’s outlook on the “Make in India” initiative’s effect on technology spending and domestic manufacturing is one of positivity. During the festive season sales in India, multiple local brands are emerging across various categories. Once, there was a time when they had no existence at all. We have high praise for this foundation, and we are optimistic about its potential impact on India’s technology market outlook. “He mentioned that it would aid our development here.”

The growth observed in the Indian market has been truly remarkable, as homegrown brands are now giving tough competition to global behemoths. There are multiple factors that can be associated with this shift, such as government incentives, growing consumer demand, and the necessity for localized solutions. Intel acknowledges the promising prospects in this expanding market and is committed to providing support and fostering partnerships with these indigenous brands. By doing so, Intel hopes to play a significant role in nurturing India’s technology ecosystem.

Impact on Intel’s Revenue

During the September quarter, the company’s consumer and enterprise chip markets contributed over 82% to its total revenue. This significant contribution underscores the importance of India as a key market. The growing consumer demand for technology products, coupled with the “Make in India” initiative’s emphasis on local manufacturing, has played a pivotal role in driving Intel’s revenue.

Intel’s Dominance in Data Center Processors

Despite challenges from competitors like Advanced Micro Devices (AMD), It continues to lead the data center processor segment in India. According to a report by Counterpoint, Intel maintains a 70.8% market share in the data center processor segment. This market dominance has allowed Intel to establish brand partnerships and offer reference designs to local brands, fostering collaboration and innovation within the Indian tech industry.

Intel’s Role in Local Electronics Manufacturing

Involvement in local electronics manufacturing in India extends beyond supplying chips. It plays a crucial role in boosting local electronics manufacturing by offering reference designs, engineering support, and other assistance. This support helps local brands in India adopt and adapt Intel’s technologies to create competitive products, whether it’s laptops, servers, or other areas where computers are used.

The Collaborative Ecosystem

Approach to working with local brands in India resembles its partnerships with various OEMs (Original Equipment Manufacturers). By providing reference designs and technical support, Intel ensures that its partners can quickly adopt and integrate its products into their offerings. This collaborative ecosystem benefits both Intel and local brands, fostering innovation, increasing product adoption, and driving growth in the Indian tech market.

Intel is increasing their workforce in India

According to Santosh Vishwanathan, workforce in India comprises more than 14,000 employees, with a significant emphasis on research and development. India has emerged as a pivotal center for Intel’s research and development efforts, showcasing the nation’s vast potential in terms of technological innovation and expansion. It has successfully adapted to India’s changing market demands thanks to the significant and proficient workforce found in the country.

Intel is intensively committed to advancing Artificial Intelligence (AI), prioritizing it as a key area of concentration

Intel is not only making substantial investments in the Indian market but also seeking to harness the power of artificial intelligence (AI). The new lineup of the company’s generative AI chips holds the potential to significantly contribute to the progress of AI adoption and development in India. Vishwanathan emphasized the fact that AI is not confined to just one engine or model but is spreading widely across different industries and applications.

Intel’s Xe lineup is perfectly positioned to cater to the increasing demand for AI-related solutions in India due to its ability to support multiple AI models. Intel’s dedication towards enhancing AI in India is demonstrated through a holistic approach that covers both hardware and software aspects.

The Future of AI in India: A Promising Outlook

Vishwanathan’s insights indicate that Intel’s AI vision in India goes beyond a solitary overarching structure. Rather than just being limited to one aspect, it includes a multitude of cutting-edge tools and solutions capable of turning various applications and industries into AI-driven ecosystems. India offers a plethora of prospects for the implementation and advancement of AI across various sectors including healthcare, finance, manufacturing, and more due to its expansive and diverse market.

AI’s role in India is rapidly progressing, as there is a growing fascination and surge in investment towards AI technologies. Extensive range of AI solutions and strong dedication to promoting AI innovation nationwide have placed it in an advantageous position to aid in this transformative process.

Potential for Semiconductor PLI in India

Santosh Vishwanathan refrained from commenting on whether discussing a semiconductor Production-Linked Incentive (PLI) scheme in India. The semiconductor PLI scheme, initiated by the Indian government, aims to promote semiconductor and display manufacturing in the country.

Vishwanathan underlined that conversations in India primarily revolve around expanding, widespread, and improved technology adoption. Intel is committed to supporting India’s technological growth and strengthening its position in the Indian market, and this strategy aligns with that dedication.


Active participation in the “Make in India” initiative and its dedication to promoting technology adoption and innovation in the country highlight Intel’s acknowledgment of India’s increasing significance as a technology hub. Positioning India as a dynamic and promising market for Intel, the “Make in India” initiative, along with the rise in technology spending and the growth of local brands, has played a significant role.

As it continues to lead the data center processor segment and invest in AI, its contributions to India’s technological landscape are poised to be instrumental. The collaborative ecosystem between Intel and local brands, along with the company’s extensive workforce in India, demonstrates its dedication to the Indian market’s growth and development. While the semiconductor PLI scheme remains a topic of interest in the tech industry, Intel’s primary focus in India is on expanding its technology adoption and support for local brands. As India’s technology market evolves, Intel’s role in shaping its future remains central to its mission and commitment to the country’s technological advancement.

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