Milan, May 10, 2011 – Bliss strengthens its presence on the Chinese market with a new opening in Shanghai inside the International Finance Centre (IFC), the most prestigious mall of Pudong, the business district of Shanghai, the heart of town shopping which includes all the main brands of international luxury.

The space is added to another Bliss shop in Shanghai at Gateway Mall, opened up in May 2010 and to those recently inaugurated in Qingdao and Harbin.

意大利珠寶品牌bliss位于上海浦東大牌云集的購物勝地--上海國際金融中心(IFC)的精品店于近日盛大開業(yè)，這是在中國市場繼上海港匯店、青島海信店及哈爾濱秋林店之后的第四家分店。

The new boutique is the first to use the new international logo which, by the introduction of original graphical elements, would like to emphasize and enhance the concept of the Italian excellence in fashion and design.

新店是全球首家采用新款的Logo，借助全新的圖形設(shè)計元素加強了品牌源于意大利的高端時尚與獨特設(shè)計的概念。

The restyling of the logo places the accent on the Italian spirit. In fact the new graphical elements are the introduction of the writing “Milano” to expressly point out the reference to the capital of Italian fashion and design and the insertion of the 3 colors of the national flag making the Italian connotation immediately clear.

全新的LOGO著重體現(xiàn)了源于意大利的理念，其中的“Milano”字樣簡單明了地表達了bliss品牌來自意大利時尚之都--米蘭，加上綠、白、紅色組合而成的意大利國旗的含義更是不言而喻。

The strategic choice aims at expressly communicating abroad the Italian spirit of the trademark in the international context in which its collections are proposed.

設(shè)計全新LOGO旨在遍布bliss精品店的全球范圍內(nèi)加強消費者對該品牌源于意大利這一理念。

Bliss is a young, transversal, dynamic and modern brand which perfectly embraces the characteristics of a market in constant growth and evolution like the Chinese one. The opening of this new boutique represents a further step in the expansion strategy already taken on by Bliss in China.

bliss是一個年輕時尚，現(xiàn)代前衛(wèi)，充滿活力的品牌，完全符合中國市場不斷發(fā)展的特色。這一新店的開業(yè)意味著bliss開拓中國市場的策略又向前邁進了一大步。

For further informations:

Gianpaolo Mazzetti

Pr & Press Office Bliss & Licensing

Phone: +39 02.46716270

gianpaolomazzetti@damiani.it